Our founder spent twenty years in Yiwu's fragrance industry, rising from warehouse manager to product development director and leading more than a thousand fragrance products to market. Years of working directly with overseas customers gave him a precise understanding of how scent preferences differ across Europe, the Americas, the Middle East and Southeast Asia.
In 2024 he founded an export company that sold 20 million bottles in its first full year. In 2025 the Joyray factory opened, closing the loop from development to production to export.
